Ethan's Resume

Creative Generalist & Strategic Storyteller

Download Resume View Resume

Key Achievements

1.3 Million

Total Followers Gained

47.3 Million

Total Impressions Generated

1.1 Billion

Total Views on Content Produced

Professional Experience

Marketing Representative

Sony Music Entertainment Philadelphia, PA Sep 2023 - Present
  • Spearheaded comprehensive product marketing campaigns, coordinating supply chain and nationwide activations with meticulous attention to market dynamics and audience engagement.
  • Managed and optimized budgets exceeding $25K through strategic allocation and rigorous tracking, demonstrating strong fiscal responsibility.
  • Achieved 35% increase in campus streaming rates through data-driven Gen Z engagement strategies and deep analysis of consumption patterns.
  • Directed high-performing cross-functional project teams across social media, digital, and grassroots marketing initiatives.
  • Masterminded influencer and brand partnerships through strategic negotiation and relationship building, ensuring alignment between all parties.

Director of Content Creation

SoundMind App Startup Los Angeles, CA Aug 2023 - Feb 2024
  • Engineered exponential 9.5x growth on TikTok through authentic storytelling and platform optimization.
  • Streamlined content workflows and implemented automated systems, significantly enhancing team efficiency.
  • Cultivated and led a cohesive creative team of five members, fostering a collaborative environment.
  • Developed and executed comprehensive content strategy across multiple platforms.

Digital Marketing Specialist

SoundMind App Startup Los Angeles, CA Apr 2023 - Aug 2023
  • Quadrupled daily user activity through data-driven optimization and platform expertise.
  • Elevated SEO performance through strategic blog initiatives and content optimization.
  • Optimized paid social campaigns with tailored content for enhanced ROI.
  • Implemented comprehensive analytics tracking and reporting systems.

Content Creator and Social Media Consultant

Personal Ventures and Consulting Hybrid Mar 2021 - Present
  • Built and maintained a personal social media presence exceeding 850,000 followers through authentic engagement.
  • Achieved 600x increase in client TikTok following and 150x increase in Instagram following.
  • Produced viral campaigns for Golf Pride garnering over 30 million views.
  • Collaborated with prominent brands including Mizuno, Topgolf, and Ridge Wallet.
  • Developed and executed tailored social media growth strategies for various artists and brands.

Projects & Innovations

Ridge Wallet Campaigns

Strategic Director

Conducted a strategic audit of social media channels, presenting a refreshed approach to brand cohesion and launching campaigns that achieved 5M+ combined views and significantly boosted user engagement.

Brand Strategy Content Creation Social Media Analytics

Sony Data Dump Initiative

Project Lead

Directed a nationwide survey of 12,000+ Gen Z respondents, translating complex data into actionable marketing strategies that drove a 20% improvement in campaign precision and were adopted by executive teams.

Data Analysis Market Research Strategy Development Executive Presentation

StrauntSavant

Founder & Lead Developer

Founded an AI platform enhancing restaurant operations with optimized workflows for allergy safety and guest service. Self-taught API development, retrieval-augmented generation (RAG), and product design to build and deploy the platform.

AI Development API Integration Product Design RAG Implementation

Skills & Expertise

Technical Skills & Tools

Data Analysis & Interpretation AI Tool Development LLM Understanding Prompt Engineering API Integration Adobe Creative Suite Final Cut Pro Google Analytics Ahrefs CRM Platforms Machine Learning

Marketing & Content Expertise

Content Strategy Storytelling Social Media Growth Brand Development Campaign Management Influencer Partnerships SEO Strategy Video Content Email Marketing Data-Driven Campaigns

Leadership & Strategic Skills

Team Management Strategic Planning Problem Solving Cross-functional Leadership Project Management Data-Driven Decision Making Process Optimization Risk Assessment

Education

Bachelor of Science in Music Industry

Drexel University Philadelphia, PA

Minor in Business Administration

Bachelor of Arts in Communications and Media Studies

Drexel University Philadelphia, PA

Previously completed a minor in Communications and Media Studies; now pursuing a full bachelor's degree remotely.

Certifications & Recognition

Distinguished Participant

AI4 North America Conference

Recognized for ongoing contributions to AI, receiving repeated invitations to North America's largest AI gathering. These complimentary passes acknowledge proactive engagement and valuable insights within the AI community.

Pioneering Member

Exclusive TikTok Creator Program

Selected for early participation in the highly selective program, gaining direct access to platform expertise and strategic insights. Received exclusive access to weekly analytics reports and strategic sessions with platform experts.